Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
Hosted on Acast. See acast.com/privacy for more information.
Catégories: Culture et Société
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Customers often lie to companies in surveys, polls and focus groups.
Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.
So what are advertisers to do?
One solution is Google.
What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box.
Hosted on Acast. See acast.com/privacy for more information.
Épisodes précédents
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654 - Pants on Fire: When Customers Lie to MarketersSat, 13 Apr 2024 - 0h
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653 - Cheeky AdvertisingSat, 06 Apr 2024 - 0h
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652 - Billionaire TourismSat, 30 Mar 2024 - 0h
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651 - When You're This Big, They Call you MisterSat, 16 Mar 2024 - 0h
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650 - Terry Interviews Arkells Lead Singer Max KermanMon, 11 Mar 2024 - 0h
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649 - Buy-O-Pics: When Brands Become MoviesSat, 09 Mar 2024 - 0h
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648 - Seeing is Believing: The Power of Demonstration Commercials - Part 2Sat, 02 Mar 2024 - 0h
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647 - Seeing is Believing: The Power of Demonstration CommercialsSat, 24 Feb 2024 - 0h
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646 - Putting the Awe in AudioSat, 10 Feb 2024 - 0h
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645 - Terry talks with a Cannabis ProducerMon, 05 Feb 2024 - 0h
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644 - The Marketing of Taylor Swift: (Taylor's Version)Sat, 03 Feb 2024 - 0h
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643 - Cannabis MarketingSat, 27 Jan 2024 - 0h
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641 - Copycat BrandsSat, 13 Jan 2024 - 0h
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640 - Disappearing Acts: When Popular Brands Are DiscontinuedSat, 06 Jan 2024 - 0h
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639 - We're back January 6thTue, 02 Jan 2024 - 0h
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638 - Sounds That SellTue, 05 Dec 2023 - 0h
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637 - Ask Terry (From the AOP Archives)Sat, 25 Nov 2023 - 0h
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636 - Terry's Book Club (From the AOP Archives)Sat, 04 Nov 2023 - 0h
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635 - We May Not Be Big, But We're Small - World's Smallest Record StoreSat, 21 Oct 2023 - 0h
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634 - Three Foot Marketing (From the AOP Archives)Sat, 07 Oct 2023 - 0h
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633 - Dynamic Duos: The Famous Partnerships in Advertising (From the AOP Archives)Sat, 23 Sep 2023 - 0h
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632 - Speed Bumps: The Magical Ingredient in Marketing (From the AOP Archives)Sat, 09 Sep 2023 - 0h
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631 - Rejecting Mad MenSat, 02 Sep 2023 - 0h
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630 - The Sound of Persuasion (From the AOP Archives)Mon, 21 Aug 2023 - 0h
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629 - Genericide: When A Brand Name Becomes Generic (From the AOP Archives)Sat, 05 Aug 2023 - 0h
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628 - The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (From the AOP Archives)Sat, 22 Jul 2023 - 0h
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627 - The Happy Homemaker: How Advertising Invented The Housewife - Part 1 (From the AOP Archives)Sat, 08 Jul 2023 - 0h
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626 - Ask Terry 2023Sat, 24 Jun 2023 - 0h
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625 - Hiding in Plain Sight: The Surprising Influence of MarketingSat, 17 Jun 2023 - 0h
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624 - Bookmarks 2023Sat, 10 Jun 2023 - 0h
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623 - The Allure of the Bad-Ass: Advertising AntiheroesSat, 03 Jun 2023 - 0h
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622 - Nooner Nookie: The Allure of Marketing FreebiesSat, 27 May 2023 - 0h
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621 - The Phrase That Pays: Marketing ContestsSat, 20 May 2023 - 0h
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620 - Canadaland Goes Under The InfluenceSat, 13 May 2023 - 0h
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619 - Billboards Are Always in BloomSat, 06 May 2023 - 0h
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618 - Brand Envy (2023)Sat, 29 Apr 2023 - 0h
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617 - Hitting the Road with Marketing MobilesSat, 22 Apr 2023 - 0h
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616 - Johnny Wants the Jet: The Loopy World of LoopholesSat, 15 Apr 2023 - 0h
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615 - Hard Days & Golden Knights: The World of Brand TwinsSat, 08 Apr 2023 - 0h
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614 - Long Overdue: The Creative Boom of Library Marketing (Encore)Sat, 01 Apr 2023 - 0h
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613 - Touch The Pickle: Marketing Gender EqualitySat, 25 Mar 2023 - 0h
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612 - You Can Check In, But You Can Never Check Out: Branded Hotel RoomsSat, 18 Mar 2023 - 0h
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610 - Dish Night at the Movies: Marketing Motion PicturesSat, 11 Mar 2023 - 0h
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609 - The Commercial From The Black Lagoon: Horror in AdvertisingSat, 04 Mar 2023 - 0h
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608 - When You've Got It, Flaunt It: The George Lois StorySun, 26 Feb 2023 - 0h
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607 - Only In Advertising: Stories From The Front Lines (Encore)Sat, 18 Feb 2023 - 0h
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606 - Gold, Silver & Spinach: TV Shows As MarketingSat, 11 Feb 2023 - 0h
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605 - Fish Where The Fish Are: Surprising Help Wanted AdsSat, 04 Feb 2023 - 0h
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604 - One Sentence Sermons: The Wit of Church SignsSat, 28 Jan 2023 - 0h
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603 - Tools for the Family Jewels: Gender Bending BrandsSat, 21 Jan 2023 - 0h
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