21st Century Entrepreneurship
Martin Piskoric
The 21st Century Entrepreneurship Podcast is a 4 x Gold-Award weekly show that features interviews with cutting-edge leaders and successful entrepreneurs. We talk about the fundamentals of starting and growing a business, achieving and maintaining success, as well as the difficulties of entrepreneurship and its future. Subscribe to the 21st Century Entrepreneurship Podcast and never miss an episode, so you can stay on top of the curve and gain the knowledge you need to succeed in today's competitive landscape.
Catégories: Éducation
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Jeff Tarran is the COO of Gunderson Direct, America's largest independent direct mail marketing agency, and in this episode, she shares her extensive knowledge on the efficacy and strategic use of direct mail in modern marketing. She discusses why direct mail continues to offer unparalleled return on investment, claiming, "Direct mail has the highest ROI of any marketing channel."
One of the compelling points Jeff makes is the inherent trust and tactile engagement that direct mail commands: "Direct mail is physical. You have to touch it. You have to interact with it." This physicality enhances comprehension and recall, a benefit digital channels often struggle to match. She further emphasizes trust, noting, "Very few scams happen in direct mail, so it's the most trusted channel out there."
Targeting is another critical topic Jeff addresses. She highlights the importance of precise audience targeting and the costs of misdirected efforts with a personal anecdote: "I have a golf club 810 miles from my house... They send me tremendous offers... I don't like golf. So the value of those mailings to me is absolutely zero." This underscores the necessity of understanding and accurately identifying the audience for direct mail campaigns.
Innovation in direct mail, particularly through technology, is a key area of our conversation. Jeff describes advances such as variable data printing and AI integration, which enable highly personalized and effective campaigns. "We are all... becoming accustomed to digital communication. So designing and format trends, even in print, are becoming increasingly visually oriented."
Finally, Jeff stresses the importance of testing and learning from each campaign to continually improve and adapt strategies: "One of the most important things you can do in direct mail is learn from everything that you mail."
Listeners will gain deep insights into how direct mail can be strategically integrated into their marketing efforts, learn about the latest innovations enhancing its effectiveness, and understand why, despite the digital age, direct mail remains a critical tool for marketers aiming for high engagement and conversion.
Épisodes précédents
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277 - Jeff Tarran: Unveiling Direct Mail's Powerful ROI & Innovations Fri, 03 May 2024
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276 - Christy Pretzinger: Cultivating a Thriving Culture Mon, 29 Apr 2024
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275 - Glenn Akramoff: Reimagining Workplace Engagement Mon, 22 Apr 2024
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274 - Courtney Meyers: Navigating the Gig Economy Revolution Mon, 15 Apr 2024
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273 - Andy Apple: Pioneering Music's Community-Led Future Fri, 12 Apr 2024
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272 - Bryan Farris: Revolutionizing Software Development Wed, 03 Apr 2024
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271 - Jack Craven: Unlocking Aliveness and Leadership Mastery Sat, 30 Mar 2024
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270 - Daniel Sabbah and Matt Chanoff: Unraveling the Heart of Innovation Sat, 23 Mar 2024
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269 - Andy Lothian: Unveiling Entrepreneurship's Essence Thu, 21 Mar 2024
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268 - Ben Risser: Strengthening Communities Through Finance Tue, 12 Mar 2024
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267 - Antonio Wedral: Blending SEO Innovation with Well-Being Tue, 27 Feb 2024
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266 - RJ Burr: Navigating Oil's New Era Mon, 26 Feb 2024
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265 - Michael Juergens: Bhutan's Wine Frontier Sun, 25 Feb 2024
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264 - John & Mark X. Cronin: A Mission to Spread Happiness Sat, 17 Feb 2024
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263 - Levar Jackson: Pioneering Sustainable Hospitality Tue, 13 Feb 2024
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262 - Kevin T. Carter: From Wall Street to Emerging Markets Fri, 09 Feb 2024
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261 - Taylor Willingham: Crafting Legacies Beyond Wealth Tue, 06 Feb 2024
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260 - Feras Alhlou: Silicon Valley's Strategic Mentor Sat, 03 Feb 2024
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259 - Drew Spaventa: Resilience and Innovation at TSG Wed, 31 Jan 2024
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258 - Luke Diaz: Empowering Diverse Founders Sat, 27 Jan 2024
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257 - Eric Recker: A Dentist's Journey From Burnout to Purpose Wed, 24 Jan 2024
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256 - Kevin Ring: Mastering Workers' Comp in Business Tue, 16 Jan 2024
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255 - Greg Ward: Spiritual Growth in Entrepreneurship Mon, 08 Jan 2024
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254 - Chris Burres: Unveiling the ESS60 Longevity Miracle Tue, 19 Dec 2023
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253 - Pete Meyer: Navigating the Highs & Lows of Entrepreneurship Fri, 15 Dec 2023
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252 - Adam Danyleyko: AI Insights for Startup Growth Wed, 13 Dec 2023
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251 - Ginine Capozzi: Revolutionizing Learning & Development Fri, 08 Dec 2023
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250 - Mark Effinger: Navigating Entrepreneurship with Nootropics Tue, 05 Dec 2023
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249 - James Wang: Revolutionizing Industries with Deep Tech Fri, 17 Nov 2023
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248 - Shawn Moore: Riding Real Estate to Financial Freedom Tue, 14 Nov 2023
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247 - John Ainsworth: Mastering Funnel Mechanics for Course Creators Sat, 11 Nov 2023
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246 - Marley Majcher: Secrets of Earning and Enjoying Thu, 09 Nov 2023
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245 - Stefan von Imhof: Investing Beyond the Mainstream Mon, 06 Nov 2023
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244 - Ruben Dua: Entrepreneurial Wisdom & Global Teams Sun, 29 Oct 2023
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243 - Brent Zahradnik: Mastering the Amazon Ad Arena Thu, 26 Oct 2023
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242 - Drew Lyon: Redefining Business Success Beyond Money Tue, 24 Oct 2023
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241 - Lee Blakemore: Navigating Global SaaS Growth and Education Equality Sat, 21 Oct 2023
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240 - Blesson Abraham: Transforming Credit Scores with AI & Social Impact Wed, 18 Oct 2023
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239 - Patrick Grimes: Mastering Passive Income through Real Estate Mon, 16 Oct 2023
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238 - Jeff Buehner: Harnessing the Power of Feelings for Success Fri, 13 Oct 2023
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237 - Patrick Dillon: Charting Global Growth in the Digital Landscape Wed, 11 Oct 2023
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236 - Reuben Mattinson: Forex, Trust, and Helping at the Right Time Mon, 09 Oct 2023
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235 - Sean Campbell: Navigating the 'Age of Narrow' in B2B Tech Mon, 02 Oct 2023
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234 - Matt Seefeld: Merging Discipline, Entrepreneurship, and Recovery Wed, 27 Sep 2023
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233 - Tom Jackobs: Mastering Sales Pitches Through Storytelling Mon, 25 Sep 2023
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232 - Bill Ottman: Authenticity and Agile Evolution in Modern Social Networks Sat, 23 Sep 2023
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231 - Daniel Gagnon: Leading Through Digital Chaos Wed, 20 Sep 2023
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230 - Edrizio De La Cruz: From selling guavas in a barrio to selling his startup to Mastercard Mon, 18 Sep 2023
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229 - Michael Lebhar: Thriving on Walmart - Unraveling E-commerce's Next Big Move Wed, 13 Sep 2023
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228 - Brooke Lively: Navigating Financial Challenges, Core Values, and the Visionary Path to Profitability Mon, 11 Sep 2023